About Girl Of All Work
Q: What inspired you to name your company "Girl Of All Work"?
A: A few years ago, I read somewhere that "girl of all work" was a term used to refer to a female domestic servant in 19th century Europe. She was responsible for juggling a number of challenging household tasks. When I was trying to come up with a name for the company, that term suddenly came to mind. It just seemed perfect. I wanted a name that would evoke all the roles and obligations that women try to balance in their lives today, and I wanted a name that would give a playful, modern twist to something historical.
Q: How did "Girl Of All Work" come into being?
A: After receiving my BFA in graphic design at Art Center College of Design, I freelanced quite a bit and worked 2 years at an environmental design firm creating retail/hotel graphics. But I realized how much I missed working with paper, and I was feeling this pressing need to travel. So I quit my job, and spent 7 months in Europe and Asia, sketching all along the way. At the end of it, I had this stack of drawings in front of me, which eventually became very concrete ideas for designing stationery. I went right to work on a business plan when I returned to California, got financial backers, and “Girl Of All Work” was born a few months later.
Q: Who do you design for?
A: I designed my first collections for women: working women of all ages who have office jobs or work from home, and stay-at-home moms with busy schedules. I created products that I hoped would help them to simplify and organize their lives. Just as importantly, I wanted to bring a sense of something special—beauty and provocative design—to what they experience every day. Over the past year, I’ve felt inspired to design collections that have challenged me to conceptualize humor, art, and practicality in interesting new ways. What has been surprising and really gratifying is the expanding range of people, women and men, who love the collections and see them as reflective of who they are. I still design with women in mind, but I think my design aesthetic has definitely broadened in many ways.
Q: What inspires you to design your collections?
A: Colors, materials, and places—both real and imagined. The Désert Collection came to me shortly after dune hiking in the Mojave desert. I went alone on a weekday, and for the most part, it was this quiet, blank landscape. Because of that, every color and detail found was heightened. You’ll notice with the Désert Collection that there’s a lot of space used in the compositions. Then there are a couple of pieces within that collection that focus specifically on texture and color. For the most part, my experiences inform my designs, which is why I think it’s so important to travel and immerse myself in different worlds.
Q: What can we expect from "Girl Of All Work" in the future?
A: There are several exciting ideas floating around the studio right now, with a strong emphasis on unique materials and forms, as well as an increased use of recycled paper. I love working with color, so also watch for a new range of color palettes.